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Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog The most successful independent intimate retailers know that inventory efficiency is everything. Anita Care’s Selma Pocketed Bra with Spacer Cups is a masterclass in cross-category merchandising, designed to bridge the gap between specialized medical n
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ELLEN LEWIS My daughter Maria, Reesy to me, got married last weekend. And yes, it was a Red Carpet affair. To clarify, I’m talking about the bra. For the first time in my life, I wore a strapless bra: Wacoal’s Red Carpet Strapless. Let’s be honest,
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog For eight decades, Lise Charmel ...
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ELLEN LEWIS Belle, Chantelle Lingerie’s ultra-light, ultra-feminine, and quietly sexy collection of everyday bras, continues to expand this fall. What I find particularly appealing is the way Chantelle has married the American desire for pretty, fun
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog The Dixie Belle® Panty collection (a sister brand to Shadowline) proves that more coverage can still feel feminine, flattering, and completely modern. Since 1946, Dixie Belle has earned a devoted following with its signature silky-smooth nylon tricot p
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ESTELLE PULESTON I’ve been a fan of British brand Bluebella since discovering its Fifty Shades of Grey collaboration back in 2013, and it has been impressive seeing the label grow into what it is now: beautiful, directional lingerie that’s sold in d
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ELLEN LEWIS I first met Melissa Franchi, founder of Nevaeh Lingerie, when she was working out of a closet in New York City. That was eight years ago. Like so many of today’s independent design entrepreneurs, Melissa has remained fiercely committed t
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ELLEN LEWIS Several months ago, I was introduced to the BODIES vision at Simone Pérèle. But it was during this year’s Curve show that I had the opportunity to see this shaping concept make a definitive statement. <img decoding="async" class="alignce
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By Asi Efros I sat down with Nada Kadasa, founder of Nanaya, Saudi Arabia’s first fitting-focused lingerie boutique, for an exclusive interview for Lingerie Briefs. Her story stayed with me well after our interview wrapped. <path class="ytp-large-play-
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog Celebrate the glow of golden hour with a collection designed around sisterhood, effortless beauty, and everyday luxury. Montelle, Fleur’t, and Rya come together to create a radiant wardrobe that takes you seamlessly from sunrise to sunset. At the heart
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog Panache sports bras are renowned for powerful support, flattering shape, and comfort without flattening the bust. Designed for fuller busts, they span B to J cups and beyond. Each style uses separate cup construction to encapsulate and support each bre
Lingerie Briefs ~ by Ellen Lewis - Lingerie industry experts & blog By ESTELLE PULESTON I love it when a new lingerie brand enters the market with a distinctly original point of view, and Vellutini certainly has one. Launched in summer 2025, the brand was conceived by Jeanne Davies, a Corsican native who wanted to weav
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