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A lot of startup advice about predictive AI starts too early. It starts with the model, the tool, the data stack, or the dashboard. Those things matter, but they are not the first question. The first question is simpler: what decision should this prediction change? If a startup cannot answer that clearly, it is usually
Before a Vietnamese shopper adds anything to a cart these days, there is a good chance a chatbot has been consulted. As many as 62 per cent of Vietnamese buyers use AI, including generative AI, to research purchases before they buy, according to a new survey by Ho Chi Minh City-based market research firm Q&Me. […] The
For two decades, marketers obsessed over a single question: where do we rank on Google? A growing number now ask a stranger one: what does ChatGPT say about us when we are not in the room? The Wild Ventures, the Swedish-founded company behind home decor brand Wild Palace, is betting that question will turn into […] The
We may be using AI to save hours of work, only to fill those hours with more work. This is something I have been thinking about as organisations accelerate their investment in AI. The productivity opportunity is undeniable. Generative AI can draft in seconds, analyse large volumes of information, automate administrativ
Human rights are getting diluted or ignored in the oft-neglected “S” (social) of ESG, even though the rules for protecting them have been clear for a decade and a half. The 2011 UN Guiding Principles on Business and Human Rights make every company responsible for respecting human rights and for finding, preventing, and
Here is an uncomfortable finding for anyone building a 2027 marketing plan this month: audiences are warming to advertising, and marketers are growing less sure that theirs works. That tension sits at the centre of Kantar’s Media Reactions study, published on 2 October and based on interviews with more than 800 senior
Southeast Asia’s online shoppers spent the better part of a decade being nudged to stop handing cash to the courier. They are finally listening, though not in any single, tidy way. Cash-on-delivery (COD), long the default in markets where card ownership was thin and trust in online merchants thinner, made up about half
In early 2018, Yujun Chean and Prateek Jogani were selling car insurance with a cashback twist. Their Singapore startup, Vouch Insurtech, had just raised SGD1 million (then US$755,000) in seed funding as the parent of Thai insurtech FairDee. Eight years on, the pair are back with a much bigger cheque and a far more cro
Singapore’s war on scams has mostly been fought far from the victim: in police operations centres, bank back offices and, more recently, in rulebooks telling platforms what they must block. Now the city-state wants part of that fight to happen inside the phone itself. Google on Wednesday announced two initiatives with
Southeast Asian companies are spending more on AI and getting little out of it. Adobe’s 2026 State of AI Readiness Report, which surveyed 461 senior executives in the region, finds 73% raising AI budgets year on year, while 57% remain stuck in AI’s Frozen Middle, piloting without the coordination to scale. Only 15 of e
Southeast Asian companies are not short of money for AI. Most of them simply can’t get their projects past their own IT and security teams. That is the uncomfortable picture painted by the Southeast Asia findings of Adobe’s 2026 State of AI Readiness Report, released today. The study surveyed 461 senior executives in t
Lithium iron phosphate (LFP) batteries have an awkward reputation among recyclers: they are everywhere, and they are worth very little once they die. Unlike the nickel- and cobalt-rich chemistries that recyclers have chased for a decade, a spent LFP cell offers no precious-metal jackpot. It holds lithium, iron and phos
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