Apple Didn’t Need a Keynote. Its Brand Ambassadors Did the Marketing Instead
Why pay for advertising when your customers can do it for you?
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As AI Fills the Internet With Content, Founders Are Becoming a Brand’s Edge
The old playbook of pouring money into Meta and Google is losing effectiveness. Here’s what’s taking its place.
Satya Nadella Changed Microsoft by Letting Go of the Mental Model That Built Its Success
Experience brings valuable lessons, but context determines whether they still apply. Strong leaders seek perspectives that challenge their assumptions.
Apple Broke Its Own Rules for 2 New Macs—and AI Buyers Are Snapping Them Up
Apple’s new Mac Mini and Mac Studio are great for hosting local AI models—and saving money.
OpenAI’s New Ad Business Hit a $1 Billion Run Rate in 200 Days. Its Expansion Is Only Just Starting
OpenAI says its ChatGPT ad platform reached a $1 billion run rate in less than seven months.
Lara Acosta Helped Build a Startup to $1 Million ARR in 6 Months. She Started With Content, Not a Product
The founders behind Kleo skipped paid ads and influencer campaigns. Instead, they built trust with the people they wanted to serve.
Useful Automation Requires 1 Skill Most Teams Overlook. It Isn’t Coding or Engineering
Before you can automate your work, you have to understand it. Most companies skip that step.
A $2 Hot Dog Explains the Human Advantage Every Company Will Need as Automation Spreads
Will Guidara’s famous gesture points to a new business model: automate routine work, then reinvest the time and savings in memorable human service.
Nextpower Outgrew Its Best Product. These 3 Moves Turned It Into a Power Platform
The solar leader expanded into software, storage, inverters, and robotics. Its evolution offers three practical moves for building durable growth.
Ms. Rachel Gave This Black-Owned Bakery a Shout-Out. Its Next 24 Hours Covered a Month’s Rent
A social media boost gave two Black-owned businesses more than sales. It changed how their founders plan to grow.
Leaders Who Say ‘I’m Not Creative’ Need These 5 Mental Models to Start Experimenting
Challenge the invisible rules that stall original thinking, then use five practical models to make, test, and improve ideas without surrendering judgment.
Warner Bros. Tried to Bury ‘Coyote vs. Acme.’ The Controversy Became Its Best Marketing
A planned tax write-off sparked a three-year fight, a new buyer, and free publicity that helped the finished Looney Tunes film reach the big screen.
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