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How much revenue are you losing from customers who were ready to buy—but never finished the purchase? In this episode, Ashley Alderson sits down with Jake Inman from Redo to break down one of the biggest opportunities in ecommerce: converting more of the customers you already have instead of constantly chasing new traf
Are you taking enough photos when you shop at market? Jacob from FAVES breaks down the 5 reasons boutique owners should take photos at market — and why documenting what you see and buy can make a huge difference long after you leave the showroom. 5 Reasons to Take Photos at Market: 1. Remember What […] The post Five Mi
If you’ve ever looked at a product and thought, “I paid $20 for this and I’m selling it for $40, so I’m making $20,” you’re not wrong—but there’s another number every boutique owner needs to understand. Markup and margin are not the same thing. Both are important when it comes to pricing your products and […] The post
What happens when you take over a 48-year-old boutique—and realize the business has to change? In this episode, Megan Healey joins Ashley Alderson to share her journey from corporate retail to legacy boutique owner. After discovering The Boutique Hub through this very podcast, she went on to purchase Different Strokes
Pink Friday is the small business spin on Black Friday, a nationwide movement to encourage shoppers to Support Small First. Whether you sell online, in-store, or both, this guide is packed with creative Pink Friday marketing ideas, in-store and online promotions, and collaboration tips to help you make Pink Friday your
Should you open a second boutique location—or go bigger with your online store? Before you expand, there’s one thing you need to check first: are your business operations actually ready for growth? Sara Burks breaks down why boutique owners can get distracted by exciting new opportunities while overlooking the systems
What can a 43-year retail veteran teach us about the future of boutique retail? Lou Spagna, Chair of the Board of Advisors at DigitBridge, spent 43 years in retail running companies ranging from 20 stores to 1,000 stores. After experiencing the Boutique Hub Summit, he shares what surprised him about the boutique indust
What can you really build with just $3,000? Madison Johnson-Hurt started Ivory Road Boutique at 21 years old with $3,000, grew from a bedroom business into a storefront, expanded into a 3,000-square-foot location, and built a customer base that now reaches far beyond her hometown. But her growth didn’t come from simply
What does it actually take to stay in business for 30 years? Ashley Alderson sits down with longtime boutique owner Anna Rodriguez, My Forever Cowgirl, for a full-circle conversation about building a business in Western fashion, surviving vendor shows, knowing your customer, and creating a brand people remember. Anna s
Are your systems actually helping your business grow—or are they quietly holding you back? As retailers add Shopify, brick-and-mortar, wholesale, live selling, TikTok, Etsy, marketplaces, and multiple fulfillment channels, the technology behind the business can quickly become a mess. Ashley Alderson sits down with Just
Should you open a second location—or go all-in on online? Before you expand, Sara Burks is here discuss four things every retailer needs to assess: your customer, your why, your time, and your passion. Too often, retailers expand because they overbought inventory, found an available building, or simply feel like they n
Dallas, TX — The Boutique Hub has been featured in the latest issue of AC Magazine, spotlighting the company’s work to bring retailers, brands, and industry professionals together in Dallas. The feature highlights The Boutique Hub’s August events, including an evening hosted with the Accessories Council at Dallas Marke
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