Engagement was a "nice to have" buried somewhere on the customer success dashboard, usually phrased as "license utilization" so it sounded more enterprise. For 15 years, B2B leaders treated DAU/WAU/MAU as something B2C companies obsessed over.
Engagement was a "nice to have" buried somewhere on the customer success dashboard, usually phrased as "license utilization" so it sounded more enterprise.
For 15 years, B2B leaders treated DAU/WAU/MAU as something B2C companies obsessed over.
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For 15 years, B2B leaders treated DAU/WAU/MAU as something B2C companies obsessed over. Engagement was a "nice to have" buried somewhere on the customer success dashboard, usually phrased as "license utilization" so it sounded more enterprise.
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