Marketing teams planned campaigns in silos, optimizing engagement on individual platforms, rather than creating connected experiences across the customer journey. Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media.
Marketing teams planned campaigns in silos, optimizing engagement on individual platforms, rather than creating connected experiences across the customer journey.
Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media.
Each channel had its own objectives, timelines, budgets and performance metrics.
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Organizations created separate campaigns for email, social media, search, display advertising, TV, print, and other offline media. Each channel had its own objectives, timelines, budgets and performance metrics. Marketing teams planned campaigns in silos, optimizing engagement on individual platforms, rather than creating connected experiences across the customer journey.
For decades, marketing strategies built around channels.
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