Marketers would choose who to work with based on follower counts and gut feel. Now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match.
Marketers would choose who to work with based on follower counts and gut feel.
Now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match.
Influencer marketing used to be the squishy line on a media plan.
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Marketers would choose who to work with based on follower counts and gut feel. Now influencer is a performance channel – and creators are media channels in their own right, with loyal audiences, CPMs and measurement expectations to match. Influencer marketing used to be the squishy line on a media plan.
Influencer marketing used to be the squishy line on a media plan.
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