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LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and company info to target streaming ads programmatically. The post LinkedIn’s B2B Audiences Are Now Available On CTV Via Google DV360 appeared first on AdExchanger .
Political campaigns are set to spend more than $11 billion on advertising in the midterms, and a growing share will land on connected television (CTV). But shifting the budget to streaming without shifting the thinking behind it can lead to a tremendous amount of waste. For years, the industry has debated linear versus
Amazon Ads VP Kelly MacLean on how AI helps marketers connect the dots across the customer journey, with lower costs and better delivery in early tests. The post How Amazon Ads Plans To Make Programmatic Simple Without Taking Control From Marketers appeared first on AdExchanger .
Safari is tracking the trackers. Apple officially blocked identity resolution providers this week. Our guest, Zach Edwards, a cybersecurity researcher and the co-founder of DecryptAds, puts the decision into context. Plus: Edwards discusses his research into how programmatic channels are monetizing AI slop. The post Id
For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009. The post How OWN’s Tina Perry Is Taking the Network Beyond Linear TV appeared first on AdExchanger .
OpenAI will automatically update existing ads with what it calls “creative enhancements” starting Oct. 30 – unless advertisers opt out. Plus: Gambling sponsorships are coming for the news. The post OpenAI Foists Creative ‘Enhancements’ On Advertisers; Now The News Is Partnering With Sportsbooks appeared first on AdExch
If AI agents can plan and buy media, who needs a holding company? Good question. Toward the end of Omnicom’s third-quarter earnings call on Thursday, Tim Nollen, an equity analyst at independent financial research firm SSR, asked Omnicom’s leadership how the role of a large holdco will have to change in the agentic AI
NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from the third quarter earnings report the company posted on Thursday. The post Newly Profitable Peacock Is The Feather In The Cap Of NBCU’s Planned Spin-Off appeared first on AdExchanger .
The streaming market is looking bleak; indie agencies are frustrated with DSP fees; and publishers and artists turn to paid newsletters for revenue. The post Subscription Streamers Fall Back In Love With Ads; Indie Agencies Get Lost In The DSP Margins appeared first on AdExchanger .
Kevel has new funding and a shopping list. On Wednesday, the retail media infrastructure company announced a $52 million Series D. Kevel plans to use some of that money to fund potential acquisitions, CEO and Founder James Avery told AdExchanger. “There are a lot of retail media players out there, and a lot of people [
ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look like moving forward. The post ChatGPT Ads Is Expanding To New Markets And Exploring New Ad Formats appeared first on AdExchanger .
As podcasts move into video and CTV, will audio be left behind once again? It doesn’t have to be that way, says Maria Tullin, Horizon Media’s SVP of performance audio and podcast strategy. The post Video Podcasts Are Hot, But Don’t Abandon Audio, Says Horizon Media’s Maria Tullin appeared first on AdExchanger .
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