Agilitypr iconAgilityprJun 14, 2026

PR has always been System 2 work. AI is making it System 1.

Jessie Chambers is a travel writer with bylines across the British national press. Her employer, the company Global Work and Travel, told Press Gazette in February 2026 that she does not exist.

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Jessie Chambers is a travel writer with bylines across the British national press.

Her employer, the company Global Work and Travel, told Press Gazette in February 2026 that she does not exist.

Jessie Chambers, the company said, "is […] The post PR has always been System 2 work.

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Jessie Chambers is a travel writer with bylines across the British national press. Her employer, the company Global Work and Travel, told Press Gazette in February 2026 that she does not exist. Jessie Chambers, the company said, "is […] The post PR has always been System 2 work.

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The spokesperson's explanation is more revealing than the admission.

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