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Digital public relations (PR) has never been more visible and more accountable. Brand stories travel across social feeds, newsletters, podcasts, and search results in minutes. That speed is a gift. It’s also a measurement headache. We’re still too quick to celebrate surface metrics. AND too slow to prove what really ma
For small business owners, a strong online presence can feel out of reach when posts look polished but don’t spark replies, clicks, or calls. The core challenge is consistency: without brand-consistent messaging, even frequent updates can read as noise and leave people unsure what the business stands for. Engaging onli
PR teams have moved past the question of whether to use AI and landed on a harder one: how much of it should show. Drafts, pitch angles, media lists and even crisis statements are increasingly AI-assisted, yet the brands doing this well rarely look any different from the ones that are not. The ones doing […] The post H
A company’s website is often the first place potential customers go when they want to learn more about a brand. Whether someone arrives through a search engine, a social media campaign, a media mention, or a digital advertisement, the website has to deliver a reliable experience once they get there. That makes website
Kalshi and Polymarket moved more money in July 2026 than legal U.S. sportsbooks took in bets that month, according to a Pew Research Center analysis cited by CBS Sports. That is a big number for a category most PR professionals still file under “fintech curiosity” rather than “client risk.” My firm just finished The Pr
PR and marketing teams often have strong decks. The challenge is turning them into concise videos people will finish, share, or forward. This hands-on ranking assesses seven PPTX-to-video converters for workflow, narration, branding, exports, pricing, and trade-offs. Key Takeaways Synthesia is my top pick for narrated,
Building a recognizable brand takes more than having a strong product or maintaining a consistent presence across digital channels. People are more likely to trust a company when they encounter it through credible, independent sources, and this is where meaningful relationships with the media can make a lasting differe
Artificial intelligence has made it easier than ever to create content. A few prompts can now produce a polished press release, a thought-leadership article, a media pitch, or a week’s worth of social copy in minutes. For PR teams, that efficiency is valuable. It allows communicators to move faster, experiment with ide
Trade shows remain one of the most effective ways for businesses to strengthen public relations and brand communication. Beyond generating leads, they create opportunities for face-to-face engagement, media exposure, and lasting industry credibility. When integrated into a broader communications strategy, trade shows d
The rise of AI has made content creation faster, easier, and more accessible than ever before. Every day, brands publish blog posts, press releases, opinion pieces, and social media updates at a pace that would have been difficult to imagine just a few years ago. While this increase in content has created more opportun
Putting money in a parking meter is no guarantee you won’t get a ticket. LinkedIn‘s 2026 algorithm update runs on the same logic. You played by the rules you understood, posting regularly and linking back to your own thinking, and the platform penalised you anyway. Here, Richard Stone, founder of automation, engineerin
Consumers have more access to information than ever before. Within seconds, they can compare products, read reviews, check social media, watch videos, and search for opinions about a company before deciding whether to engage with it. For brands, that level of access creates both an opportunity and a challenge. Visibili
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