The agency holding company announced Monday that it's adding new capabilities to the cross-platform clean room that its media services division, Omnicom Media, introduced in 2023. Omnicom just took a major step forward in solving CTV's long-running frequency capping problem.
Omnicom just took a major step forward in solving CTV's long-running frequency capping problem.
The agency holding company announced Monday that it's adding new capabilities to the cross-platform clean room that its media services division, Omnicom Media, introduced in 2023.
These new features enable post-campaign measurement of a campaign's reach, frequency and performance across multiple […]
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Omnicom just took a major step forward in solving CTV's long-running frequency capping problem. The agency holding company announced Monday that it's adding new capabilities to the cross-platform clean room that its media services division, Omnicom Media, introduced in 2023. These new features enable post-campaign measurement of a campaign's reach, frequency and performance across multiple […]
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