Why AI agents will reshape customer journeys in Southeast Asia
In the Philippines, Messenger continues to shape how people connect, discover, and transact.
Useful takeaways from this story.
In the Philippines, Messenger continues to shape how people connect, discover, and transact.
Southeast Asia has never followed a single digital playbook.
A customer in Thailand may expect to interact with a brand through LINE.
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The useful part
In the Philippines, Messenger continues to shape how people connect, discover, and transact. Southeast Asia has never followed a single digital playbook. A customer in Thailand may expect to interact with a brand through LINE.
How it works
- Southeast Asia has never followed a single digital playbook.
Details worth keeping
A customer in Thailand may expect to interact with a brand through LINE. A shopper in Indonesia or Malaysia may prefer WhatsApp. In Vietnam, Zalo remains deeply embedded in daily communication.
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