Marketingtechnews iconMarketingtechnewsJun 25, 2026

Gap uses AI to modernise marketing across retail brands

is expanding its use of AI, data, and automation across its marketing operations, covering campaign planning, personalisation, and execution across its brands. The company announced the initiative at the Cannes Lions International Festival of Creativity.

Gap uses AI to modernise marketing across retail brands

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is expanding its use of AI, data, and automation across its marketing operations, covering campaign planning, personalisation, and execution across its brands.

The company announced the initiative at the Cannes Lions International Festival of Creativity.

It is working with Google Cloud, Zeta Global, and Publicis Sapient on the effort, which covers its brand […]

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is expanding its use of AI, data, and automation across its marketing operations, covering campaign planning, personalisation, and execution across its brands. The company announced the initiative at the Cannes Lions International Festival of Creativity. It is working with Google Cloud, Zeta Global, and Publicis Sapient on the effort, which covers its brand […]

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