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Samsung New Zealand has used Apple’s entry into foldable smartphones as the basis for a social campaign promoting its Galaxy Z Fold8. The campaign centres on a Palmerston North man named Tim Cook, who shares a name with Apple executive chairman Tim Cook. The campaign appeared shortly after Apple unveiled the iPhone Duo
In an ever-growing agentic economy, understanding how products are purchased is becoming increasingly challenging. Therefore, brands, retailers, and technology platforms are investing in new measurement strategies to understand how AI agents are influencing shopping decisions. New infrastructure is changing the commerc
Fashion brands are increasingly considering how generative engine optimisation (GEO) could be incorporated into their PR strategies, as AI search changes how consumers discover brands. Working with data analytics provider Launchmaterics, KCD, a global public relations and brand experience agency, has been working on me
Product launches typically require a host of marketing activities from social posts to email graphics and website banners to ads. Relying on one visual for a campaign is not unusual, but using multiple assets can be challenging in trying to maintain a consistent brand identity. To ensure a campaign’s content and each a
Best Buy is North America’s leading consumer electronics retailer, reaching more than 200 million customers across its stores, marketplace, online channels and retail media. With such a large customer base, the company needs to create, store and distribute huge volumes of digital assets across different teams and platf
With news that Home Depot is expanding its Magic Apron AI assistant across its US stores, AI is no longer just a digital shopping tool – it is becoming part of the physical shopping domain, creating a new kind of “search engine.” A common assumption is that AI commerce means ecommerce but this is no […] The post The ne
Hoka has launched a New York campaign that uses running activity recorded on Strava as part of its digital out-of-home advertising. The month-long Hoka Run Your City Challenge asks runners across New York’s five boroughs to log miles for their home borough through Strava. Manhattan, Brooklyn, Queens, the Bronx, and Sta
NIQ and Similarweb are developing a measurement system designed to connect product discovery through AI assistants with website traffic, conversions, and sales. The first version is scheduled for the fourth quarter of 2026 and will initially cover a limited set of product categories and markets. The companies are focus
The world of commerce is no stranger to new trends and technologies, but the agentic era is transforming the decision-making process for consumers more than ever before. Google has already launched a universal commerce protocol (UCP) enabling AI agents to transact across retailers, whereas Amazon has unveiled tools all
Influencer budgets are finally big enough to matter, and visible enough to be questioned. When you are managing 50K–2M in annual influencer spend across 20–50 campaigns, fake followers, misaligned creators, and spreadsheet workflows are not just annoyances; they are line‑item risks your CFO and legal team will challeng
AI in advertising is facing growing pressure to become more transparent as new regulations are prompting the industry to rethink how and when AI use should be disclosed to consumers. The Interactive Advertising Bureau (IAB) has released its AI Transparency and Disclosure Framework Version 2, providing updated guidance
The Interactive Advertising Bureau (IAB) is developing a framework to help the advertising industry measure and credit conversions influenced by AI. The framework is scheduled for release on November 12, according to Digiday, which reported details from an interview with Caroline Giegerich, vice president of AI at the
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