Fooddive iconFooddiveJun 29, 2026

How TikTok Shop is changing innovation for food and beverage brands

Big companies, including PepsiCo and Mars, are using the app's e-commerce feature to drive sales and inform new products, according to the platform's head of food.

How TikTok Shop is changing innovation for food and beverage brands

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Big companies, including PepsiCo and Mars, are using the app's e-commerce feature to drive sales and inform new products, according to the platform's head of food.

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Big companies, including PepsiCo and Mars, are using the app's e-commerce feature to drive sales and inform new products, according to the platform's head of food.

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