Inc iconIncJul 1, 2026

This Brand Charged Its Customers $12 to Attend a Store Opening Party. It Hit Its Monthly Sales Goal in 2 Days

SET turned an Austin store launch into a sold-out carnival and proved that retail expansion can be an experience customers are willing to pay for.

This Brand Charged Its Customers $12 to Attend a Store Opening Party. It Hit Its Monthly Sales Goal in 2 Days

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SET turned an Austin store launch into a sold-out carnival and proved that retail expansion can be an experience customers are willing to pay for.

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SET turned an Austin store launch into a sold-out carnival and proved that retail expansion can be an experience customers are willing to pay for.

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