Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the funnel, right before the sale. Awareness channels reach people earlier, when it can still change the outcome, but they are blunt […] The post DMWF Spotlight:
Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the funnel, right before the sale.
Awareness channels reach people earlier, when it can still change the outcome, but they are blunt […] The post DMWF Spotlight:
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Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the funnel, right before the sale. Awareness channels reach people earlier, when it can still change the outcome, but they are blunt […] The post DMWF Spotlight: Every channel in your plan quietly forces a trade-off.
Every channel in your plan quietly forces a trade-off.
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