He staunchly recommends responsible drinking and encourages consumers to seek responsible and mindful drinking practices. Like any other line of business, companies in the liquor industry see sales as their top priority.
Like any other line of business, companies in the liquor industry see sales as their top priority.
He staunchly recommends responsible drinking and encourages consumers to seek responsible and mindful drinking practices.
Pernod Ricard wants to sell a good experience more than anything, according to Scheer.
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Like any other line of business, companies in the liquor industry see sales as their top priority. He staunchly recommends responsible drinking and encourages consumers to seek responsible and mindful drinking practices. Pernod Ricard wants to sell a good experience more than anything, according to Scheer.
Does that mean selling more is always better? A social campaign leader at Pernod Ricard, a global liquor distributor based in Paris, says what he wants is for the public to "drink better, not more." The phrase is part of a campaign being promoted by the company's Vice President of Global Public Affairs and Alcohol in Society Laurent Scheer. To spread the message worldwide, he communicates with national governments, the Organization for Economic Cooperation and Development, the European Union and industry partners in the hospitality businesses to introduce policies and regulations for smarter alcohol consumption.
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