E27 iconE27Jul 6, 2026

Why PMs should shadow customer support weekly

Teams talk about the workflow, the value proposition, the release objective, the target persona, and the outcome the feature is meant to unlock.

Why PMs should shadow customer support weekly

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Useful takeaways from this story.

Teams talk about the workflow, the value proposition, the release objective, the target persona, and the outcome the feature is meant to unlock.

Inside most companies, the product is discussed in its intended form.

All of that is necessary, but it creates a dangerous habit.

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The useful part

Teams talk about the workflow, the value proposition, the release objective, the target persona, and the outcome the feature is meant to unlock. Inside most companies, the product is discussed in its intended form. All of that is necessary, but it creates a dangerous habit.

What to take from it

All of that is necessary, but it creates a dangerous habit.

Details worth keeping

Inside most companies, the product is discussed in its intended form.

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