Fortune Brand Studio’s film for Iberdrola uses on-the-ground and aerial footage across Spain to turn complex grid challenges and energy-storage solutions into a human-centered narrative.
Staying Power is a documentary-style brand film created by Fortune Brand Studio for Iberdrola to humanize energy-system challenges and solutions.
The film focuses on renewable generation and energy storage across Spain — including solar plants in Puertollano and Europe’s largest hydroelectric plant at Cortes des Pallás — to show how Iberdrola supports a decarbonized, reliable grid.
Production combined a 10-day ground shoot with a one-day aerial shoot by Aerial Film Company to capture large-scale infrastructure and landscape visuals.
Staying Power is a brand film produced by Fortune Brand Studio for Iberdrola and recognized by the Content Marketing Institute in the Best Use of Video category. The film aims to make technical energy topics accessible by showing real infrastructure and communities in Spain — solar farms, hydroelectric facilities, and the people connected to them — rather than relying on abstract explanations.
The film's scenes were shot across multiple Spanish locations to illustrate Iberdrola's approach to a cleaner, more resilient grid. Key locations named in coverage include Puertollano, where solar plants are featured, and Cortes des Pallás, home to what the article calls Europe's largest hydroelectric plant. The crew also filmed at Iberdrola's Madrid office to connect operational strategy with field work.
A 10-day ground shoot captured on-the-ground interviews and infrastructure sequences. A dedicated one-day aerial shoot was conducted by Aerial Film Company, a U.K.-based helicopter film crew noted for high-end aerial cinematography. The production aimed to convey scale — reservoirs, dams, solar fields, and transmission corridors — to communicate how generation and storage work together to stabilize supply.
Rather than a technical primer, Staying Power uses documentary storytelling to humanize technical challenges: the pressures of rising electrification and AI-driven energy demand, and the role of renewables plus energy storage in meeting that demand. The piece links Iberdrola's strategic vision to visible projects in Spain, presenting energy storage as a critical component for consistent, reliable power as the grid evolves.
Why this matters for marketers and energy communicators
The film is an example of using cinematic techniques and location-focused storytelling to translate complex infrastructure topics for a broad audience. It pairs tangible visuals of large-scale projects with strategic framing about the future of energy, making abstract risks and solutions easier to grasp.
Concrete elements that support the film's aims
Staying Power presents renewable generation and energy storage as practical responses to growing grid demand. Its documentary style and investment in aerial and location shoots are intended to translate technical energy strategy into a visually driven, human-centered story that connects infrastructure to communities and grid reliability.
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