Inc iconIncJul 25, 2026

Her Customers Complained on TikTok. What Happened Next Changed the Business

Sprinkles founder Candace Nelson turned her social media platforms into a focus group, product lab, and customer research team all at once.

Her Customers Complained on TikTok. What Happened Next Changed the Business

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Sprinkles founder Candace Nelson turned her social media platforms into a focus group, product lab, and customer research team all at once.

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Sprinkles founder Candace Nelson turned her social media platforms into a focus group, product lab, and customer research team all at once.

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