Big Brands Have a New Secret Weapon for Sales: Their Own Employees
Companies are spending more of their marketing budgets turning store staff and micro-creators into brand ambassadors—and it's outperforming traditional mega-influencers.

Companies are spending more of their marketing budgets turning store staff and micro-creators into brand ambassadors—and it's outperforming traditional mega-influencers.

Companies are spending more of their marketing budgets turning store staff and micro-creators into brand ambassadors—and it's outperforming traditional mega-influencers.
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Companies are spending more of their marketing budgets turning store staff and micro-creators into brand ambassadors—and it's outperforming traditional mega-influencers.
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