With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year.
With proper quality controls, open bidding connected TV (CTV) advertising can drive performance.
Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year.
CTV now represents 47.5% of total programmatic ad spend, making […] The post CTV's Real Divide Isn't PMP Vs.
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With proper quality controls, open bidding connected TV (CTV) advertising can drive performance. Streaming accounts for 47.5% of total US television viewing time and is expected to surpass linear TV in daily time spent this year. CTV now represents 47.5% of total programmatic ad spend, making […] The post CTV's Real Divide Isn't PMP Vs.
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