Saastr iconSaastrAug 10, 2026

How Mailchimp Went From $1B+ ARR to … Shrinking Inside Intuit. A Death Spiral in the Age of AI?

Now its parent publishes growth figures with it removed, and the platforms where new apps get built don't list it at all. A product that won by doing one thing perfectly spent seven years becoming several.

How Mailchimp Went From $1B+ ARR to … Shrinking Inside Intuit. A Death Spiral in the Age of AI?

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A product that won by doing one thing perfectly spent seven years becoming several.

Now its parent publishes growth figures with it removed, and the platforms where new apps get built don't list it at all.

Prompted by a read of Doug Dennison's "The Fall of Mailchimp." Dennison founded MailNinja in 2005 and spent years...

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A product that won by doing one thing perfectly spent seven years becoming several. Now its parent publishes growth figures with it removed, and the platforms where new apps get built don't list it at all. Prompted by a read of Doug Dennison's "The Fall of Mailchimp." Dennison founded MailNinja in 2005 and spent years...

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