Adweek iconAdweekAug 11, 2026

Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek

Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?

Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek

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Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?

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Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?

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