Inc iconIncAug 12, 2026

This Beauty Founder Was Sick of Losing Money on Meta Ads. So She Learned to Run Them Herself

MARA Beauty founder Allison McNamara fired her agency, spent a day teaching herself Meta Ads Manager, and nearly doubled her ROAS.

This Beauty Founder Was Sick of Losing Money on Meta Ads. So She Learned to Run Them Herself

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MARA Beauty founder Allison McNamara fired her agency, spent a day teaching herself Meta Ads Manager, and nearly doubled her ROAS.

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MARA Beauty founder Allison McNamara fired her agency, spent a day teaching herself Meta Ads Manager, and nearly doubled her ROAS.

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