The formula for hijacking culture through brand experience
In our rush to make everything easy, we've inadvertently engineered out the very thing that makes experiences stick: raw, unexpected friction.
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In our rush to make everything easy, we've inadvertently engineered out the very thing that makes experiences stick: raw, unexpected friction.
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The useful part
In our rush to make everything easy, we've inadvertently engineered out the very thing that makes experiences stick: raw, unexpected friction.
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