
Pepsi-Publicis coup will change how other brands and agency groups behave
Fallout from shock global account move is likely to play out for years.
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Fallout from shock global account move is likely to play out for years.

Which brands and agencies made Campaign’s Ad of the Day this week?

The new chief executive for Havas Village UK and Ireland speaks to Campaign about integration, outcomes-based remuneration and industry disruption.

Campaign was made by Droga5 London.

Campaign's weekly round-up of pitches, reviews and account wins.

Omnicom was the incumbent, having held the global media account for over 25 years.

Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.

Ian Whittaker asks whether advertising’s obsession with measurement is partly to blame for its declining influence in the boardroom.

As a growing number of brands revives former taglines, and other ads show similarities to previous creative and cultural moments, Campaign asks adland about originality.

Doug Whelpdale, head of insights at Barb, called it “by far the biggest change this quarter”.

As the dust settles on the Men’s World Cup, brands are considering how to approach advertising for the women’s tournament, which takes place next summer.

ChatGPT Ads trial in the UK started in June.
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