Ask Forrester or Gartner to map an enterprise buying process and you'll get seven or eight distinct roles: economic buyer, technical buyer, champion, coach, blocker, and so on. It's also more than most SaaS marketing teams can realistically build content for, especially without IBM's headcount.
Ask Forrester or Gartner to map an enterprise buying process and you'll get seven or eight distinct roles: economic buyer, technical buyer, champion, coach, blocker, and so on.
It's also more than most SaaS marketing teams can realistically build content for, especially without IBM's headcount.
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Ask Forrester or Gartner to map an enterprise buying process and you'll get seven or eight distinct roles: economic buyer, technical buyer, champion, coach, blocker, and so on. It's also more than most SaaS marketing teams can realistically build content for, especially without IBM's headcount.
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