Kalungi iconKalungiAug 10, 2026

Why Your B2B Buyer Persona Looks Like a B2C One (And Why That's Costing You Deals)

Open most B2B SaaS personas and you'll find the same document: a name, a stock photo, a made-up job title, and a paragraph about what she does on a typical Tuesday — a list of hobbies, a commute, maybe two kids and a nanny who may or may not show up.

Why Your B2B Buyer Persona Looks Like a B2C One (And Why That's Costing You Deals)

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Open most B2B SaaS personas and you'll find the same document: a name, a stock photo, a made-up job title, and a paragraph about what she does on a typical Tuesday — a list of hobbies, a commute, maybe two...

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Open most B2B SaaS personas and you'll find the same document: a name, a stock photo, a made-up job title, and a paragraph about what she does on a typical Tuesday — a list of hobbies, a commute, maybe two kids and a nanny who may or may not show up.

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  • Open most B2B SaaS personas and you'll find the same document: a name, a stock photo, a made-up job title, and a paragraph about what she does on a typical Tuesday — a list of hobbies, a commute, maybe two...

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