Why Your B2B Buyer Persona Looks Like a B2C One (And Why That's Costing You Deals)
Open most B2B SaaS personas and you'll find the same document: a name, a stock photo, a made-up job title, and a paragraph about what she does on a typical Tuesday — a list of hobbies, a commute, maybe two kids and a nanny who may or may not show up.
