E27 iconE27Aug 19, 2026

Why the smartest founders are interviewing investors before investors interview them

He researches the investor's portfolio, memorises the latest fund announcement, and rehearses his pitch with a friend. On Tuesday morning he walks in nervous, polite, and ready to answer every question.

Why the smartest founders are interviewing investors before investors interview them

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He researches the investor's portfolio, memorises the latest fund announcement, and rehearses his pitch with a friend.

On Tuesday morning he walks in nervous, polite, and ready to answer every question.

Picture two founders taking a meeting with the same investor next Tuesday.

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The useful part

He researches the investor's portfolio, memorises the latest fund announcement, and rehearses his pitch with a friend. On Tuesday morning he walks in nervous, polite, and ready to answer every question. Picture two founders taking a meeting with the same investor next Tuesday.

Details worth keeping

Picture two founders taking a meeting with the same investor next Tuesday. The first founder spends the weekend polishing his deck.

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