The accepted narrative says linear TV can no longer provide what modern advertisers want. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible.
The accepted narrative says linear TV can no longer provide what modern advertisers want.
Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible.
Fragmented linear audiences are harder to reach, but they're not gone.
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The accepted narrative says linear TV can no longer provide what modern advertisers want. Sophisticated targeting, measurement and optimization are harder to execute in linear, but not impossible. Fragmented linear audiences are harder to reach, but they're not gone.
Fragmented linear audiences are harder to reach, but they're not gone. The bigger barrier is operational fragmentation. For all but the […] The post Linear TV's Biggest Barrier Isn't Audience.
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