Barmagazine iconBarmagazineAug 19, 2026

The Next Round

Premium quality, lower ABV serves, bold flavour profiles and memorable experiences are shaping today's drinking culture, as operators balance timeless classics with fresh innovation. With the help of industry experts, we reveal the trends driving the category and what's next for cocktail menus as the industry heads...

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Premium quality, lower ABV serves, bold flavour profiles and memorable experiences are shaping today's drinking culture, as operators balance timeless classics with fresh innovation.

With the help of industry experts, we reveal the trends driving the category and what's next for cocktail menus as the industry heads...

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Premium quality, lower ABV serves, bold flavour profiles and memorable experiences are shaping today's drinking culture, as operators balance timeless classics with fresh innovation. With the help of industry experts, we reveal the trends driving the category and what's next for cocktail menus as the industry heads... Consumers are redefining what makes a great cocktail.

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Consumers are redefining what makes a great cocktail.

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