Marketingdive iconMarketingdiveAug 20, 2026

Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation

The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.

Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation

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The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.

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The in-game activation is accompanied by a campaign featuring gaming creators, livestreams and a social content series.

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