E27 iconE27Aug 20, 2026

The hidden cost of treating AI as software instead of organisation capability

AI does not, by itself, create competitive advantage. It amplifies the organisational capability that surrounds it.

The hidden cost of treating AI as software instead of organisation capability

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It amplifies the organisational capability that surrounds it.

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AI does not, by itself, create competitive advantage. It amplifies the organisational capability that surrounds it.

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AI does not, by itself, create competitive advantage. It amplifies the organisational capability that surrounds it.

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