Vivo and Markd Added Laser Personalization to In-Store Purchases

# What happened Vivo Philippines partnered with personalization studio Markd to run an in-store activation called "My vivo, My Mark." The activation used xTool laser-customization hardware so customers could add short, engraved text to select items while shopping at vivo Concept Stores.

# Where and when The activation took place first at the vivo Concept Store in SM Mall of Asia on August 8–9, 2026. A second weekend was scheduled for the vivo Concept Store at SM North EDSA on August 15–16, 2026.

# What customers could get engraved

• A limited-edition vivo-branded aluminum tumbler sold for Php 99 to existing vivo users, with on-site laser engraving available.
• Buyers of eligible vivo Y31d smartphones or vivo TWS earphones during the activation received complimentary engraving.
• Engraving options were limited to up to five English letters or numbers. For devices, engraving could be placed on the vivo Y31d back panel or the TWS charging case.

# Why this matters to shoppers The activation aimed to turn a routine purchase into a short personalization experience. Instead of only buying a device or accessory, customers could leave with an item marked with initials, a short name, or a numeric code. The setup was positioned as a way for buyers to make their hardware feel more personal without ordering custom shells or aftermarket cases.

# Practical details for interested customers Bring proof that you are an existing vivo user if you want the Php 99 tumbler offer. If you plan to buy an eligible vivo Y31d or vivo TWS earphones during the activation, expect complimentary engraving included with the purchase, limited to five characters. The availability and exact list of "eligible" models were handled at the point of sale at the activation.

# Where to follow updates Vivo Philippines posted updates and event information on its social channels: Facebook, Instagram, YouTube, X, and TikTok.

# Takeaway The activation demonstrates a simple in-store personalization model: brief, low-cost laser engraving on a small set of items to increase customer engagement at concept stores. For shoppers, the offer delivered a quick way to add a short, permanent mark to a tumbler, phone back, or earbud case while purchasing or visiting the store.