
Williams-Sonoma AI assistants drive customer engagement — and conversions
Customers who use Olive, Williams Sonoma’s AI agent, convert at three times a higher rate than those who do not.
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Customers who use Olive, Williams Sonoma’s AI agent, convert at three times a higher rate than those who do not.

The beauty retailer will debut exclusive monthly drops through the social media's e-commerce feature with content-led videos and a TikTok Live.

The specialty retailer reported strong Q2 sales and raised its full-year guidance, though makeup comps were nearly flat compared to last year.

The position combines media, loyalty, digital commerce and other functions under one title. Chief Marketing Officer Christie Raymond will depart the company.

Ask Blue can answer shopping questions or guide users to customer support as needed.

Omnichannel strategy is only as strong as its weakest checkout.

Financial terms of the deal were not disclosed, but both brands will retain their distinct identities as Truly Beauty markets to a different customer base.

Internal documents indicate Amazon knew its practices could damage advertiser trust, but Amazon says the FTC doesn’t understand the business.

The retailer expanded its AI shopping assistant, Magic Apron, to include localized store knowledge to help customers quickly find items, ask product-specific questions and get project advice.

The assortment offers a fresh take on the brand’s vintage style and includes a version of its famous catalog.

The subscription rental service increased its average active subscriber count by more than 30% and posted $179 million in net sales.

A rebrand to Neighborhood Intelligence positions it as “bigger than a retail company.” But a slew of recent acquisitions has drawn skepticism.
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