A new Oxfordshire campaign seeks to shift surplus food from waste streams into community use, pairing practical resources with advocacy and a public hub to follow progress.
Reuse, Redistribute and Reconnect aims to show the value of surplus food for reducing waste, supporting vulnerable people and strengthening local communities.
Oxford Food Hub already supplies surplus food to more than 250 Oxfordshire charities and community groups and will feature their stories in the campaign.
Oxford Food Hub has launched a public campaign called Reuse, Redistribute and Reconnect. The stated purpose is to tackle food waste while supporting people facing food insecurity across Oxfordshire.
Marcelo Pollack, operations and engagement manager at Oxford Food Hub, described saved items like "every apple, loaf of bread or tin of beans" as both environmental care and a gesture of solidarity. Steve Hamon, the charity's CEO, positioned surplus redistribution at the intersection of climate action and social justice, saying the work connects good food with people who need it most.
The campaign will run a series that showcases how Oxfordshire charities use surplus food. It will produce practical consumer-facing materials including recipe cards and information leaflets. Campaign elements also include policy advocacy and a dedicated web hub where the public can follow progress and share stories.
Oxford Food Hub currently provides surplus food to more than 250 charities and community groups across Oxfordshire. That existing network will be central to the campaign's storytelling and distribution work.
Primary beneficiaries are the people and households facing food insecurity who receive redistributed surplus food. Secondary beneficiaries include community groups that gain free or low-cost food supplies for projects and meals, and the local environment through reduced food waste and associated emissions.
The charity invites the local community to share stories and learn more via the campaign page at oxfordfoodhub.org/reuse-redistribute-reconnect. Participation options implied by campaign materials include following the web hub, sharing local group stories, using and distributing recipe cards and leaflets, and supporting local redistribution through existing charity channels.
The launch comes amid other local waste-reduction initiatives across Oxfordshire. The campaign's mix of practical resources, local storytelling and policy advocacy aims to link household action with community-level redistribution and systemic changes.
Reuse, Redistribute and Reconnect packages practical tools with public-facing storytelling and advocacy to move surplus food out of waste streams and into community use. The campaign builds on Oxford Food Hub's existing role supplying more than 250 local charities and invites residents to follow and contribute via its dedicated web hub.
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