Ixdf iconIxdfAug 17, 2026 ~1 min source read

How to Explain Complex Design Ideas So People Get Excited and Promote You

If you want to move up in a company or convince people to support your ideas, you need to communicate your expertise and excitement clearly. The problem is that the more expertise you have, the harder it can be to communicate.

How to Explain Complex Design Ideas So People Get Excited and Promote You

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If you want to move up in a company or convince people to support your ideas, you need to communicate your expertise and excitement clearly.

The problem is that the more expertise you have, the harder it can be to communicate.

One is to start with practical examples that your audience can easily understand, then talk about abstractions that tie those examples together.

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The useful part

If you want to move up in a company or convince people to support your ideas, you need to communicate your expertise and excitement clearly. The problem is that the more expertise you have, the harder it can be to communicate. One is to start with practical examples that your audience can easily understand, then talk about abstractions that tie those examples together.

How it works

  • So, before you talk about the history of art, show some paintings, or start your next talk on usability with a live demo of an app with great usability, or a usability fail!

What to take from it

In this video, Don Norman shares his ideas for avoiding this problem.

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