WordPress single-page landing revamp — rebuild in place, keep URLs

This is a short project posting for a WordPress landing-page revamp. The owner says current traffic levels are fine, but the page's look, flow, and features no longer match the brand. The requested solution is a single-page, clean, modern layout built on the existing site so existing URLs remain unchanged.

• Convert the current landing page into a single-page layout that presents content, calls to action, and navigation in a streamlined flow.
• Rebuild in place: the new layout must be implemented on the live site without spinning up a separate site or changing the URL structure.
• Keep existing URLs intact to preserve traffic, bookmarks, and any SEO value the page already has.

The listing explicitly names Elementor, HTML, PHP, Web Design, Website Design, and WordPress. That indicates the client expects work inside WordPress, likely using the Elementor page builder, with custom HTML and PHP as needed to adapt templates or fix functionality.

The posted budget range is £10–£20 GBP. That is very small for a rebuild that touches a live site. Expect one or two of these outcomes:

• The client wants a minimal update: a template tweak, content reflow, and some visual polishing using existing assets.
• The posting may be intended to attract bids quickly and then negotiate scope and price privately.
• Freelancers should clarify the scope before bidding and propose a clear, limited deliverable that fits the budget if the client insists.

• Working in place on a live site increases risk of downtime or regressions. Plan for a backup and a rollback plan before making changes.
• Keeping URLs unchanged may limit how the new layout is implemented. For example, any new single-page structure should map to existing slugs and redirects should not be required.
• If the site uses custom plugins, themes, or heavy Elementor customizations, small budgets may not cover the time to cleanly refactor those elements.

What a practical proposal should include

• A short summary of how you will implement the single-page layout inside the existing WordPress/Elementor setup.
• Explicit steps for backing up the site and testing changes (database and file backup, staging preview if possible, quick rollback procedure).
• A limited scope of deliverables that fits the budget (e.g., redesign of hero, content sections, CTA, and basic responsive checks), with optional add-ons priced separately.
• Timeline and communication plan: estimated hours, milestones, and confirmation that URLs will remain unchanged.

Freelancers with hands-on experience building or refactoring Elementor pages on live WordPress installs and who can work carefully with backups and quick rollbacks. Candidates should be comfortable editing theme files or small PHP snippets if necessary, but keep proposals realistic given the listed budget.