Martechseries iconMartechseriesAug 26, 2026

TV Advertising Is Fragmented. What’s The Solution?

For an outsider looking at today's advertising ecosystem, which now spans linear TV, streaming, connected TV (CTV) and digital channels, more choice might seem like a good thing.

TV Advertising Is Fragmented. What’s The Solution?

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For an outsider looking at today's advertising ecosystem, which now spans linear TV, streaming, connected TV (CTV) and digital channels, more choice might seem like a good thing.

There have never been so many different avenues for TV advertising.

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For an outsider looking at today's advertising ecosystem, which now spans linear TV, streaming, connected TV (CTV) and digital channels, more choice might seem like a good thing. There have never been so many different avenues for TV advertising.

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There have never been so many different avenues for TV advertising.

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