What if you segmented customers before you built the product?
There is a meeting that happens in most companies about three weeks before launch. The product is built, the marketing is drafted, and someone asks what the price should be.
Useful takeaways from this story.
There is a meeting that happens in most companies about three weeks before launch.
The product is built, the marketing is drafted, and someone asks what the price should be.
The features, the packaging is locked and the cost base is locked.
Building the complete brief
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The useful part
There is a meeting that happens in most companies about three weeks before launch. The product is built, the marketing is drafted, and someone asks what the price should be. By then the answer is already decided for you.
Details worth keeping
By then the answer is already decided for you. The features, the packaging is locked and the cost base is locked. What if you segmented customers before you built the product?
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