Marketingdive iconMarketingdiveAug 27, 2026

How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.

How Dr Pepper’s ‘Fansville’ campaign stays relevant and drives outcomes

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Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.

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Keurig Dr Pepper marketer Derek Dabrowski digs into how the college football campaign, now in its ninth season, is lifting sales through personalization.

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