Marketingdive iconMarketingdiveAug 27, 2026

How Behr’s digital marketing helps DIYers overcome ‘paint paralysis’

CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital transformation drive.

How Behr’s digital marketing helps DIYers overcome ‘paint paralysis’

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CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital transformation drive.

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CMO Andy Lopez shares how a hue-choosing chatbot and influencer campaign are part of the paint brand's renewed digital transformation drive.

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