Scrum iconScrumAug 27, 2026 ~1 min source read

At some point, not knowing becomes a choice

The "we should really talk about the roadmap" that never becomes a conversation. It's been named, written down, and nodded at, four times now, by the same people, who will name it again next quarter and nod again.

At some point, not knowing becomes a choice

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Useful takeaways from this story.

The "we should really talk about the roadmap" that never becomes a conversation.

It's been named, written down, and nodded at, four times now, by the same people, who will name it again next quarter and nod again.

Because at some point, a problem that keeps getting raised and never gets fixed stops being a problem the organization has.

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The useful part

The "we should really talk about the roadmap" that never becomes a conversation. It's been named, written down, and nodded at, four times now, by the same people, who will name it again next quarter and nod again. Because at some point, a problem that keeps getting raised and never gets fixed stops being a problem the organization has.

How it works

  • It's about the thing you do after the deception is over, when you can see the truth perfectly well and you turn your head, because the lie is more comfortable to live with than the fact.
  • Goodkind's own gloss is the sharpest line in the series: do that, and you fall straight back into the First Rule, the one about believing a thing because you want it to be true.
  • Zedd's blunter version of that rule was three words, "people are stupid," and the Tenth is where it catches the clever ones, the people who can see the truth perfectly well and look away anyway.

What to take from it

The same problem is in both, in almost the same words.

Details worth keeping

There's a difference, and the difference is a decision. This is the Rule that turns the whole series around to face you. It's the First Rule when you should know better.

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