Kalungi iconKalungiAug 28, 2026

How to Do Customer Research in the AI Era: 16 Rules

It cannot get a stranger to tell you the truth, or read the feeling behind an answer once you have it.

How to Do Customer Research in the AI Era: 16 Rules

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It cannot get a stranger to tell you the truth, or read the feeling behind an answer once you have it.

The Mental Asterisk Q: What can AI not do in customer research?

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It cannot get a stranger to tell you the truth, or read the feeling behind an answer once you have it. It can draft the questions and process the answers.

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It can draft the questions and process the answers.

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