Digital public relations (PR) has never been more visible and more accountable. AND too slow to prove what really matters: how earned media moves […] The post PR has a measurement problem:
Digital public relations (PR) has never been more visible and more accountable.
AND too slow to prove what really matters: how earned media moves […] The post PR has a measurement problem:
How brands can connect earned media to business outcomes without reducing PR to clicks first appeared on Agility PR Solutions.
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Digital public relations (PR) has never been more visible and more accountable. AND too slow to prove what really matters: how earned media moves […] The post PR has a measurement problem: How brands can connect earned media to business outcomes without reducing PR to clicks first appeared on Agility PR Solutions.
We're still too quick to celebrate surface metrics.
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