Retaildive iconRetaildiveAug 28, 2026

Ulta leans into exclusivity amid Target Beauty Studio competition

The specialty retailer reported strong Q2 sales and raised its full-year guidance, though makeup comps were nearly flat compared to last year.

Ulta leans into exclusivity amid Target Beauty Studio competition

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The specialty retailer reported strong Q2 sales and raised its full-year guidance, though makeup comps were nearly flat compared to last year.

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The specialty retailer reported strong Q2 sales and raised its full-year guidance, though makeup comps were nearly flat compared to last year.

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