Most brand voice exercises fail for a boring reason: everyone in the room likes every nice word. Ask a leadership team whether they want to be seen as innovative, customer-focused, and trustworthy, and you'll get three enthusiastic yeses and zero actual decisions.
Most brand voice exercises fail for a boring reason: everyone in the room likes every nice word.
Ask a leadership team whether they want to be seen as innovative, customer-focused, and trustworthy, and you'll get three enthusiastic yeses and zero actual decisions.
Skip the hard part, and you end up with a brand voice that sounds like every other company's About page, because that's exactly how it was built.
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Most brand voice exercises fail for a boring reason: everyone in the room likes every nice word. Ask a leadership team whether they want to be seen as innovative, customer-focused, and trustworthy, and you'll get three enthusiastic yeses and zero actual decisions. Skip the hard part, and you end up with a brand voice that sounds like every other company's About page, because that's exactly how it was built.
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