Marketingdive iconMarketingdiveAug 31, 2026

Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed

Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.

Why Dr. Squatch is investing in experiences — not ads — with IShowSpeed

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Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.

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Chief Brand Officer John Ludeke explains why the Unilever brand is betting that it can get Gen Z consumers to create content alongside the top streamer.

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